studio juma

Identity
Graphic Design
Product Design
Drawing
Art direction
Exhibition Design

Nidi is a fresh and innovative brand in the world of Italian design for children. Part of the Battistella family and with a genuine approach that exploits all the experience and know-how of a long-standing brand, Nidi looks toward new and young generations, designing colourful collections of childrens’ bedrooms. Ranging from product design to art direction, set styling to video production, the identity of the brand was crafted from its groundwork, in a creative and structural path which led to the conception of name and logo, brand image and an ideal communication strategy, enhancing a clear, light-hearted character with a keen, contemporary feel. www.nidi.it

Identity
Nidi, 2013-2016

Graphic Design
Nidi, Magazine, 2013
Font: Euphemia
Paper: Tauro
Size: 35 × 27 cm

Graphic Design
Nidi, Moods, 2014
Font: Euphemia, Baskerville
Paper: Tauro
Size: 29 × 23,5 cm

Graphic Design
Nidi, Magazine, 2016
Font: Euphemia, Baskerville
Paper: Tauro
Size: 35 × 27 cm

Product Design
Nidi, wallpaper, 2014

Product Design
Nidi, carpet, 2014

Product Design
Nidi, wallpaper, 2016

Product Design
Nidi, carpet, 2016

Product Design
Nidi, sticker, 2016

Product Design
Nidi, ottomans, 2016

Drawing
Nidi, studies, 2013-2016

Art Direction
Nidi, 2013
Photo: Andrea Ferrari, Valentina Sommariva
Styling: Elisa Ossino Studio
Set Assistant: Ottonove

Art Direction
Nidi, 2014
Photo: Andrea Ferrari
Styling: Elisa Ossino Studio
Set Assistant: Ottonove

Art Direction
Nidi, elements, 2014
Photo: Andrea Ferrari
Styling: Elisa Ossino Studio

Art Direction & Set Styling
Nidi, 2016
Photo: Valentina Sommariva
Photo Assistant: Luca Costa
Set Assistant: Ottonove

Exhibition Design
Fuorisalone, Milano, 2016