ON THE AGENDA
Throughout the week, a programme of presentations, installations and events by our clients developed with Juma through concept and communication strategy.
Rimadesio celebrates its 70th anniversary with BECOMING — a concept conceived by JUMA, that accompanies the company throughout the year, bringing together design, architecture, art and relationships in a shared vision of continuous evolution.
Palazzo Isimbardi — Corso Monforte 35
70TH ANNIVERSARY CELEBRATION
April 21–26, 10am–6pm | open to the public with registration
Rimadesio Flagship Store — Via Visconti di Modrone 26
NEW COLLECTION PRESENTATION
April 25–26, 10am–7pm | open to the public with registration
Flexform presents THE PRIVATE LIVES OF OBJECTS during Milano Design Week 2026 — two installations where indoor and outdoor collections become silent witnesses to daily rituals, exploring the narrative that binds people to objects, as design accompanies life with memory and discretion.
Flexform Flagship Store — Via della Moscova 33
INDOOR COLLECTION
April 21–26, 10am–8pm | open to the public with registration
Chiostro Sant’Angelo — Piazza Sant’Angelo 2
OUTDOOR COLLECTION
April 21–26, 10am–8pm | open to the public with registration
Arclinea presents Kora at its showroom in the heart of Via Durini — a new kitchen by Antonio Citterio alongside new exclusive elements and updated layouts of iconic models, where each project is born from a dialogue between space and form.
Arclinea Showroom — Via Durini 7
SHOWROOM VISIT
April 21–26, Tue–Sat 10am–9pm, Sun 10am–6pm
open to the public with registration
Maxalto presents the 2026 Collection during Milano Design Week — LA PARENTHÈSE DE LUMIÈRE, a suspended moment where light reveals forms, materials and details, as Antonio Citterio explores their expressive power through new pieces.
Maxalto Showroom — Via Durini 14
NEW COLLECTION PRESENTATION
April 21–26, Tue 10am–5pm, Wed–Sat 10am–9pm, Sun 10am–6pm
open to the public with registration
Noorth presents its latest collections — from the brand-new Franq collection by Altherr-Désile-Park to new components of Caba and Saba, where new interpretations of form and material emerge through design, technical and stylistic research.
Salone Internazionale del Bagno 2026 – Rho Fiera
NEW COLLECTION PRESENTATION
April 21–26, 9.30am–6.30pm | Hall 6 – Stand A29
Via Carlo Silva 5, 6828 Balerna, Switzerland. info@studiojuma.com, 0041 91 682 88 82