We develop stories, ideas, brand images that allow companies to express their own identities, exploiting traditional media together with new digital channels.
Founded in 2014 in Switzerland by Giulia and Paolo Mojoli, Juma is a strategic and creative consultancy studio. Composed of multidisciplinary professionals with international backgrounds, it develops communication and brand storytelling projects in the field of interior design, integrating traditional tools and new media. Clients include Rimadesio, Flexform, Arclinea, Maxalto, Noorth.
Concepts, products, experiences, and services are translated into images and installations. Once the message has been identified, the style sets visual parameters and shapes the way the message itself is perceived (and also its effectiveness). Today more than ever, the form is part of the content.
To identify the fundamental and distinctive qualities of a brand, we develop a long-term strategy that allows creating a strong identity value. In a catalyst world, coherence between content and aesthetics becomes an asset to safeguard over time.
Guided by an overall vision of the communication project and by the knowledge of the specific needs of every media, our tasks range from product analysis to set design, from the definition of the work team to production logistics.
Today, the brand is also an editor: with its own curatorship, destined to engage and inspire its attentive public, increasingly eager to receive emotional and intellectual quality inputs. In a digital and fast-moving world, we strongly believe that paper is a unique and timeless ambassador of the most valuable message.
Each “story” has to be spread organically on the various digital channels: social media are the platforms through which to affirm coherence and visibility of the brand, while websites and e-commerces are authentic “units” in which to convey our message through a linear and solid path.
We believe that different aspects of our competences are fueled by a multidisciplinary approach. In this sense, it was natural for us to expand towards our own projects and, above all, textile design. In-depth knowledge of materials and weaving techniques, acquired over years of stylistic consultancies for interior design companies, has allowed us to develop original designs in this fascinating sector.