A Matter of scale.
Art direction, Shooting concept
CLIENT: Azucena / YEAR: 2023
Photographer: Robert Rieger
The interpretation of Azucena collection through a reportage that contemplates the everlasting playfulness of Luigi Caccia Dominioni’s projects, centred around the balance of shapes and proportions. Juma conceived this shoot as a game of fusions and interaction between body and object, entrusting the photography to the lens of Robert Rieger.
Abcd armchair
Toro sofa and armchair
Nonaro armchair
Luigi Caccia Dominioni designed the proportions of the Nonaro chairs specifically for visitors to the Pinacoteca Ambrosiana in Milan who wanted to sit and gaze at Raphael’s Cartoon for the School of Athens.
Nonaro armchair
A Matter Of Scale on social media
Cilindro ottomans
A perfectly proportioned masterpiece of elegance, the Cilindro ottoman’s minimalist lines make it a striking punctuation mark in any setting, large or small — an acclaimed classic of 60s and 70s design.
Cilindro ottomans
Monachella lamp
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