A new bathroom forniture project. Noorth roots and identity.
Brand identity, Shooting concept, Editorial design, Video direction
CLIENT: Noorth / YEAR: 2015
Photographer: Federico Cedrone. Styling: Stefania Vasques
Presenting a contemporary and sophisticated concept of great quality and fine design bathroom furniture, Noorth is a brand speaking a highly-articulate language, expression of its international dimension, but also a hallmark of exclusive Italian craftsmanship. The identity of the trademark features an essential, pure and linear aesthetic, an ensemble of bold essence and natural feel. Minimality and lightness are reflected in the whole communication system, echoed in the logo, in the graphics of website and catalogues, in the art direction and styling of photo shoots and exhibition stands, in the elements moodboards and in the study of colors and their combinations.
In Noorth’s communication, set images are rooted in realistic contexts, offering inspiration and practical design cues. For this edition, Juma worked on the technical views, enhancing them with stylistic elements that elevate the collection’s models.
MATERIALS ARE A FUNDAMENTAL COMPONENT OF THE SABA PROJECT, CAPABLE OF DEEPLY INFLUENCING THE FINAL AESTHETIC OUTCOME.
In the making Video. The Noorth production reality.
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