A Fine Everyday Living. Noorth at Milano Design Week.
VALENTINA SOMMARIVA (Milano design week)
Noorth chooses the Milan Design Week 2017 to officially present itself to the vast cosmopolitan audience of Milan. The temporary, a space of about 70 square meters in via Palermo 11, opened throughout the week of the Salone Internazionale del Mobile and presented the latest collections of the brand, Roma and Azuma, designed by Lievore Altherr. An exhibit in line with the stylistic and structural quality of the new collections, oriented towards a maximum material characterization, underlined by wooden supports and the same architecture of the exhibition space. Juma collaborated with the company in defining the set-up and took care of all communication elements, from graphics to reportage.
Featured in the magazine, the interview with Architect and designer Jeanette Altherr of the Lievore Altherr studio tells of the collaboration with Noorth by answering questions such as what do the Noorth offer and the philosophy of one of the most innovative architectural firms in Europe have in common? What identifies the two collections? How was the project developed? The visit, at the firm’s Barcelona headquarters, was recounted in an extensive report by Yosigo.
