A Matter of Colors. Still Life 2018 – 2021

Art direction, Shooting concept
CLIENT: Amini / YEAR: 2018-2021
PHOTOGRAPHER: JESSICA SOFFIATTI, MATTIA PARODI

Soft fleeces, unique weaves, sophisticated materials. Fibre research and the analysis of different shades and textures are the focus of the Amini Lab, a program dedicated to the offer of sophisticated proposals and original color schemes to achieve always new ways to dress your home according to the latest trends. Over the years, Juma has conceived a series of still lives for Amini to narrate this research and study focused on creating innovative solutions to furnish your interior in a personal and creative way.

“A sweet intertwining of hands and thread, a photographic project that enhances the indissoluble union between matter and the artisan’s ancient know-how.”

“A continuous research inspired and guided by the suggestions of the natural world, which is best performed in the carpets of the collection, defined by the tonal harmonies of elements like stones, plants, shells..*

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