A Matter of Responsibility. Communicating sustainability.
Art direction, Generative AI
CLIENT: Rimadesio / YEAR: 2024
For Rimadesio, acting responsibly has always been a priority, which is reflected both in what it produces and how it produces it. Recognising that there is still much work to be done, the company measures its impact each year to better understand how to mitigate it and reports the figures transparently. In 2024’s document, it describes its ongoing work to become more sustainable, the results achieved and where it plans to focus its efforts. Juma curated the layout and visually interpreted the data by producing a series of coherent images with the support of generative AI.