Extraordinary everyday Episode II. Iceland, nature for Inspiration.

Shooting concept, Video direction
CLIENT: Arclinea / YEAR: 2024
Video: FORTE/FORTISSIMO. Photographers: Daniel Civetta.

“Extraordinary, Everyday” explores the deep connections among people, spaces, and objects through a variety of stories, places, and projects. It delves into how relationships, ideas, and traditions intertwine, revealing unexpected inspirations. A series of episodes curated by Juma that highlight the values and innovative principles of Arclinea, celebrating the profound cultural significance of food and design. Gísli Matt – chef, speaker, food activist, and restaurateur – is the protagonist, alongside his homeland Iceland, of the second episode of the series Extraordinary, Everyday, which highlights the values and innovative principles of Arclinea.

Gisli matt
EPISODE 2. GÍSLI MATT, ICELAND. NATURE FOR INSPIRATION.

“I TRY TO USE NATURE FOR INSPIRATION INSTEAD OF LOOKING AT WHAT EVERYBODY ELSE IS DOING. IF YOU REALLY ALLOW YOURSELF THE TIME AND ENERGY TO EXPLORE THE OUTDOORS, IT CAN BE SO INSPIRATIONAL — MUCH MORE SO THAN MANY OTHER THINGS”.
Gísli Matt

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