Ode to nature, designing Jon Koko Samue.

Fashion design, Art direction
CLIENT: Emil / YEAR: 2022
Video: FORTE/Fortissimo.

The collaboration between Emil and Swedish artist Jon Koko stems from a shared aesthetic and vision of harmony and balance. The idea behind this project is to make new use and destination for his inspiring art applied to the clothing field, resulting in the creation of two pieces in which nature plays a significant role and the Japanese influence is greatly present: the Jon Koko Samue, a traditional Buddhist work jacket in pure linen and cotton canvas, and the Jon Koko Foulard, a printed silk foulard with the artist’s original illustration.

Jon Koko Samue Jute
Jon Koko Samue Ivory

“DEAR JON, THERE IS A BEAUTIFUL JAPANESE BUDDHIST WORK JACKET, CALLED SAMUE. LET’S START FROM THERE.”

Giulia Mojoli to Jon Koko

Malmö, August 2022. Working on jon koko samue.
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