Shapes of light. An investigation into light, shapes and surfaces.
Art direction, Editorial design, Photography and video
CLIENT: Rimadesio / YEAR: 2024
With Shapes of light, Juma intended to explores a distinctive aspect of Rimadesio proposal on the various communication tools and channels of the company: the ability of products to offer ever-changing perceptions through the combination of light with the collection’s unique variety of shapes and surfaces. A sophisticated female figure is the protagonist of the of the main photoshoot, in which the collection’s most recent novelties, from the evolution of the Rialto furniture family to the updating of the Altair and Aliante storage units, to the new Air System of panels and doors, are represented in wide spaces, made abstract by diffuse luminosity.
Air System
Rialto collection
Rialto complements
Rialto complements
Rialto mirrors
altair slim
still-lives by Ambra Crociani
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