Heritage Perspectives. The Maxalto Collection 1995 to 2020.
Photography and video, Editorial design
CLIENT: Maxalto / YEAR: 2020
Photographer: FABRIZIO BERGAMO. STYLING: SIMONA SILENZI studio.
A new volume, designed to describe the Maxalto collection in detail, through dedicated images and combinations of different products. Curated by Juma in every aspect, from the photographic compositions to the graphic layout through the study of materials, the Heritage Perspectives catalog frames the company’s timeless charm with harmony and coherence. The main subject of the new volume as well as the launch video is the photographic reportage of Paris – the “Maxalto home”– the ideal setting in which to represent all the potential of the collection.
“After many years of work, my impression is that we have created a universe of cohesive products true to the initial concept of building a specific type of environment, which is to say we have won the wager. Now that it has been collected in what I consider to be more book, more partial autobiography than catalogue, this furniture transmits the feeling of a completed cycle”.
Antonio Citterio
2021 Instagram Stories and Reels
LIGHTS AND CONTRASTS INSPIRE AND DEFINE A NEW DOMESTIC SCENARIO, INTIMATELY LINKED TO THE CITY OF PARIS. A RITUAL MARKED BY MODERN NEO-CLASSICS THAT SUMMARIZE THE WHOLE CULTURE OF THE MAXALTO PROJECT.
MAXALTO HOME, PARIS 2021.
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