Design, art and craftsmanship. Salone del mobile 2023.
Exhibition design, Video direction
CLIENT: Maxalto / YEAR: 2023
Art Direction: ANTONIO CITTERIO. Project Coordination: STUDIO TRONCONI.
Styling: SIMONA SILENZI STUDIO WITH GAIA MARCHESINI AND GIORDANO SARNO.
Photographer: LEONARDO PELUCCHI. Video: FORTE/FORTISSIMO.
Styling: SIMONA SILENZI STUDIO WITH GAIA MARCHESINI AND GIORDANO SARNO.
Photographer: LEONARDO PELUCCHI. Video: FORTE/FORTISSIMO.
The Maxalto brand was a key player at the Salone del Mobile Rho Fiera Milano with a Stand of more than 600 m2 conceived by Juma and designed by Art Director Antonio Citterio as a “gallery”.
The Stand consisted of a series of separate rooms, made extraordinary by high luminous walls of rice paper, in which the brand’s most iconic products dialogue with fine objects and works of art, unveiling the new pages in its story.
“We thought of the Maxalto space as a gallery. A series of distinct environments, made extraordinary by high luminous walls in rice paper, in which the most iconic products of the collection dialogue with precious objects and works of art.”
Exhibition plan by Studio Tronconi.
Scouting for sculptural work led the studio to a close collaboration with Karolina Maszkiewicz, a Polish-American artist who interprets different spaces with six kinetic works.
ROOM 1
Room 2
Room 3
Room 4
Room 5
Room 6
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