Arclinea, Redefining kitchen space
Arclinea is a leading Italian company in the high-end kitchen industry. Founded in 1925, in the late 90s it consolidates its relationship with Italian architect and designer Antonio Citterio, who became the company’s leading designer. Today, the Arclinea collection is a system of exclusive solutions based on a heritage of superior craftsmanship. Focusing on giving the company a renewed image, Juma cleared the logo and highlighted the trademark’s architectural features through the balance between new, strong graphics, vibrant photoshoots and editorial contents oriented towards the celebration of living the kitchen environment with a pleasant and convivial approach.
In the new identity, the past merges with the future, harmony and structure are in balance, maintaining a strong link to the world of interior design.
Juma expresses Arclinea’s concept through a new dedicated volume. News 2018 features the company’s milestones conceived over the years together with the novelties that accompany, interpret and anticipate evolution of spaces and architecture in the home. The presentation of professional, convivial and hidden kitchens are accompanied by a photographic project that explores the concepts through visionary still life of evocative objects liked to the image of the kitchen and through the interpretations of the kitchen as a wide-ranging living space.
The new identity is also expressed in the new setting developed for the Arclinea stores around the world, in order to highlight an innovative vision of the kitchen, the place where food is magically transformed, according to nature and culture.
