During the 2024 Milan Design Week, sophisticated silhouettes appeared on the walls of the Arclinea Milano store. These figures, central to the store’s set-up, visually interpreted the themes behind Arclinea’s events: an exploration of empathy as the ability to connect—with one another, with food, and with cooking as a shared experience. The secret ingredient of a brand that puts people—their desires, tastes, and experiences—at the heart of kitchen design. Juma entrusted the illustrations to Madrid-based artist Illot, establishing a meaningful dialogue that led to the creation of six subjects, some of which were finely animated to make the project versatile and consistent across both the physical installation and digital communication channels.