The history of Italian design largely identifies with B&B Italia records, an internationally renowned brand that over 50 years has developed projects that have become absolute icons of contemporary furnishing. A reality distinguished for its ability to innovate many and different aspects: technical, stylistic, typological, and communicative, interweaving a constant creative dialogue with the world of international design. The editorial communication represents and frames the collection by alternating rigorous portraits with more articulated views, in which the art direction of the photo shootings plays a pivotal role in all the projects, screening the product into specific settings, giving it a strong and evocative interpretation supported by formal details, technical insights and creative representations of finishings. The choice of graphics aims to narrate the contents according to the specificity of the projects, becoming a hinge of a formal, distinctive structure compliant with the narrative aspect of the overall concept.