Goods established itself as a premier location for glamorous and fashionable clothing in the city of Milan. The boutique’s collection of feminine dresses and accessories makes it a destination for the city fashion lovers. Located in the Brera district, the historical and beating heart of the city, the shop’s identity is reflected in its lush and glamorous setting: pink and raw metal details, in a delicate combination of modern and vintage aesthetics. Its gentle yet firm aspect is echoed also in the name and logo, in the shop’s editorial aspects, such catalogues, posters and postcards.