Emil opened the doors to its very personal world dedicating three days to the launch of its collection. In a succession of events and shared rituals, the event translated into an intimate investigation on femininity, which has seen the brand’s friends and muses as protagonists. In a special location, Casa Canvas, Emil has found a place where to present its communication project, talking about beauty, naturalness, and well-being. For the occasion, a series of fanzines complete of reportages and interviews was produced to collect close-up testimonies from 14 women. Their words and those of many others were collected in a short film that opened the installation.