Quiet only in appearance, portraying Camelot sofa.
Art direction, Shooting concept, Set design
CLIENT: Flexform / YEAR: 2024
Photographer: robert rieger. Video: FORTE/FORTISSIMO.
Styling: GAIA MARCHESINI, GIORDANO SARNO.
Styling: GAIA MARCHESINI, GIORDANO SARNO.
Interpreted by German photographer Robert Rieger with art direction by Juma, the design by Citterio expresses a new “warm modernity”. The Camelot sofa is portrayed in an enchanting living space where a vaulted ceiling and view of the forest are punctuated by furnishings that form an extremely harmonious whole. An elegant, sophisticated woman with an exotic magpie completes the scene. “Quiet only in appearance” implies that the style represented is only apparently simple, while it is actually the result of sophisticated design mastery, artisan know-how and special skills, as well as precise, informed choices.
“Robert has a holistic approach to photography, he knows how to balance sensitivity and discipline. With his soft, nuanced visual language, he manages to interpret the understated, gentle style in an distinctive way.”
Giulia Mojoli
Launched in September 2024, the campaign has been featured across selected international architecture, design, and lifestyle publications, as well as on digital platforms. It includes multiple formats and variations, tailored to different media and contexts.
Camelot spread over the digital channels
Printed campaign in Newspapers
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