Nidi is a fresh and innovative brand in the world of Italian design for children. Part of the Battistella family and with a genuine approach that exploits all the experience and know-how of a long-standing brand, Nidi looks toward new and young generations, designing colourful collections of childrens’ bedrooms. Ranging from product design to art direction, set styling to video production, the identity of the brand was crafted from its groundwork, in a creative and structural path which led to the conception of name and logo, brand image and an ideal communication strategy, enhancing a clear, light-hearted character with a keen, contemporary feel.